Mike knows that a major cost in doing an Amazon Store is shipping, the cost of getting the product from Asian Factory to Amazon. Nearly 50% of our product’s total all-in cost, went to shipping. Now, Mike is chartering containers monthly from Shanghai to the US. From there the container goes to a customs clearing agent. The agent then forwards it to Amazon’s facility. The cost savings is remarkable, coming in at least 70% below current costs. For our products, we could realize savings of over $2,000 per shipment. This savings goes right to the bottom line, pure profit.
He discussed using influencers to promote products. Also, we discussed the importance of packaging; just like clothes can make the man, so too can packaging make the product. In the past 18 months, Mike has truly become a merchandising dynamo.